Meet ‘Gilbert’

Working with the team at Three Valleys, Gilbert is a small-batch, barrel-aged gin that needed to stand confidently within an established collection, without leaning on the artist-led aesthetic of previous releases. The brief called for a premium label that would command attention on shelf, appeal to a broad audience and clearly signal the craft and quality behind the product, while still feeling unmistakably Three Valleys.

The solution retains the brand’s signature reverse-printed label, but reinterprets it through abstract watercolour valleys viewed through the glass. Subtle, atmospheric and distinctly its own. A bold vertical treatment of the name Gilbert introduces a modern edge, while gold foil detailing on textured black stock reinforces the gin’s richness and amber character. The result is a label that feels refined yet striking, clearly differentiated within the range and future-proofed to expand into a cohesive collector’s series across forthcoming gins.